CSS Typing Animation

//MARY
NGUYEN.




DESIGNER
PORTLAND, OR
CONTACT: MY4NNGUYEN@GMAIL.COM


Welcome to my little corner on the internet where I showcase my professional and personal creative work.
      I also do digital marketing, illustrations, paintings, and whatever catches my interest for the month!




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//01.

BAD MARKETING

 
DESIGN SYSTEM / EMAIL DESIGN / LIFECYCLE MARKETING




EMPLOYER / CREATIVE BRIEF

BAD Marketing is a creative performance agency helping DTC brands scale through data-driven marketing. As part of the Email Team, I manage creative execution for eCommerce clients, designing and writing email and SMS campaigns that align with brand voice, support retention strategy, and drive revenue.

Alongside campaign work, I identify workflow inefficiencies and develop Figma systems and processes to improve design efficiency and consistency.

Programs used: Adobe Illustrator, Adobe Photoshop, Attentive, Canva, Claude, ChatGPT, Figma, Klayivo, Omnisend, OneText, Postscript, Shopify



DESIGN SYSTEMS



Our team faced several workflow pain points when creating, uploading, and presenting email designs to clients. Email setup and formatting took 5–10 minutes per email, assets were often recreated from scratch, and large-scale Klaviyo flow updates required repetitive manual editing.

To address these issues, I independently created a Figma-based design system to streamline the workflow. The system reduced email setup time to under 5 minutes, enabled faster color and content updates, and improved consistency across client-facing presentations.

Additionally, I utilized reusable Klaviyo blocks and sections further simplified mass updates across automated flows, while creating role-specific SOPs to help designers and account managers according to their different levels of Figma and design experience.

The systems were adopted by the team, reducing manual work and creating a more efficient, intuitive workflow.

Confidentiality: Due to client-protected information, this case study includes only one representative image and generalizes client problems. Implementation details can be discussed during an interview.





EMAIL & SMS DESIGN

My role involved adapting creative across multiple brands, tones, and customer journeys. I designed and wrote modular email and SMS campaigns, optimized lifecycle automations, and created MMS visuals with a focus on brand consistency, mobile readability, and conversion.

Responsibilities included:

  • Designing and writing emails for campaigns, automations, and seasonal promotions
  • Developing modular email designs that scaled across flows and templates
  • Writing SMS/MMS copy and creating branded visual assets
  • Creating A/B test variants for subject lines, CTAs, messaging, layouts, and creative formats
  • Analyzing performance to optimize open rates, click-through rates, and conversion
  • Building and QA'ing assets in Klaviyo and Postscript
  • Using AI tools to develop on-brand copy and creative while maintaining client guidelines


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